ELISA TRAYNER
About Elisa
Most women come to me thinking it's about the clothes.
It never is.
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For years I had a wardrobe full of clothes and never the right thing to wear. I'd spend days planning outfits, buying new things, and still feel completely wrong on the day. I made every shopping mistake there is - and I made them repeatedly.
It wasn't until I moved house and faced the sheer volume of what I'd accumulated that something shifted. I started decluttering - first the wardrobe, then the home, then, in many ways, my life.
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What changed everything for me was understanding my body shape. For years I'd been buying things I'd seen on other women and wondering why they looked completely different on me. Until my Stylists training, nobody had ever taught me that understanding the body you've been given changes everything about how you dress it.
Once I understood it, everything changed. And I realised this was something every woman deserved to know.
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I've been a Style and Transformation Coach for nine years. Before that I spent my career as a bilingual secretary working in London, Paris and New York — a corporate world where how you presented yourself mattered enormously, and where I learned first-hand how much confidence is connected to how you feel when you walk into a room.
When I retrained, I didn't just study colour and shape. I trained as a Transformation Life Coach — because I kept seeing the same thing in every session: the clothes were never really the problem.
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What I've seen, hundreds of times, in the space of a single hour, is a woman transform.
She arrives uncertain. She sits with me. We look at her colours, her shape, the woman she actually is rather than the woman she's been trying to dress as.
And something shifts.
That's the moment I love seeing.
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My work begins with colour and shape - because that's where the practical magic happens. But it rarely stays there. When a woman finally sees herself clearly, something changes. We start talking about mindset, about habits, about the story she's been telling herself in the mirror for years.
This is where personal style meets something deeper.
And it starts whenever you're ready.
The Olive Tree
Throughout my branding, you’ll see the olive tree, a nod to my Spanish roots. In Spain, these trees stand for centuries, their trunks twisted and weathered, their branches shaped by storms, drought, and time itself. Yet they continue to bear fruit.
They are not fragile or hurried; they grow stronger with age.
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Like the olive tree, life reshapes us through motherhood, loss, reinvention, and change. Somewhere along the way, many women lose sight of who they are, especially in their wardrobes.
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My work is about helping you find yourself again, beginning with your style and allowing that confidence to ripple into every part of your life. The olive tree reminds us that no matter what life brings, we remain strong, capable, and full of gifts still to share.